Over a billion people across the globe use TikTok every month. More and more people and companies are trying to figure out how to publish on the platform at optimal times to increase their visibility and engagement as the network’s user base expands. With so many people using TikTok and so much stuff being uploaded daily, when is the optimum time to share your own? In this piece, we’ll go into the research behind TikTok’s algorithm and give you some pointers on choosing the best time to post on TikTok today.
TikTok’s Algorithm: The Basics
The inner workings of the TikTok algorithm must be grasped before we can delve into the optimal timings for publishing. TikTok employs an elaborate algorithm to curate the material that displays on individual users’ “For You” pages. The user’s activity, accounts they follow, and content they’ve engaged with are all considered.
TikTok’s algorithm places a premium on user interaction. Your article will be exposed to more people if it generates much interest (likes, comments, shares, etc.). TikTok also considers the time and day of the week you post and the consistency of your posting schedule.
Best Time to Post on TikTok Today
Now that we understand how TikTok’s algorithm works let’s dive into the best time to post on the platform. Remember that these are general guidelines and may vary depending on your specific audience and niche.
1. Monday: 6 am – 10 am, 7 pm – 11 pm
Monday is a great day to post on TikTok, as people often check their phones at the beginning of the workweek. The best times to post on Monday are between 6 am and 10 am and 7 pm and 11 pm. It is when people are taking their commute breaks and relaxing after work.
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2. Tuesday: 2 am – 4 am, 6 am – 8 am
Tuesday is another great day to post on TikTok, as it’s often one of the most productive days of the week. The best times to post on Tuesday are early morning (2 am – 4 am) and during the morning commute (6 am – 8 am). It is when people check their phones before starting their workday.
3. Wednesday: 5 pm – 7 pm
Wednesday is often called “hump day,” as it marks the halfway point of the workweek. The best time to post on Wednesday is between 5 pm and 7 pm. It is when people finish their workday and look for a distraction.
4. Thursday: 9 am – 12 pm, 7 pm – 9 pm
Thursday is another popular day to post on TikTok, as it’s the day before the weekend. The best times to post on Thursday are during the workday (9 am – 12 pm) and in the evening (7 pm – 9 pm). It is when people are most active on social media, looking for a distraction from their work.
5. Friday: 5 am, 1 pm – 3 pm
Friday is often considered the best day to post on TikTok, as people feel the weekend vibes and are more likely to engage with content. The best times to post on Friday are early morning (5 am) and after lunch (1 pm – 3 pm).
6. Saturday: 7 am – 9 am, 8 pm – 11 pm
Saturday is a great day to post on TikTok, as people are often more relaxed and have more free time to browse social media. The best times to post on Saturday are during the morning (7 am – 9 am) and in the evening (8 pm – 11 pm). It is when people are taking a break from their weekend activities.
7. Sunday: 4 pm – 7 pm
Sunday is another popular day to post on TikTok, as people often wander down from the weekend and prepare for the week ahead. The best time to post on Sunday is between 4 pm and 7 pm. It is when people are most likely to be scrolling through their feeds.
Conclusion
Finding the best time to post on TikTok can be a game-changer for your account’s growth and engagement. By understanding the platform’s algorithm and experimenting with different posting schedules, you can identify the optimal times to reach your target audience. Remember to stay consistent and keep track of your engagement levels to continue growing your TikTok following.
