With the year coming to an end, the time is right to maximize sales for your business and boost profits. Boxing Day, falling on 26th December, is the last big shopping holiday to capitalize on and get a hold of your customer’s shopping lists. Plus, it’s the best way to clear out space in your inventory and make space for new incoming stock.
The holiday season is tough to tackle, with competitors rolling out various promotional campaigns to stand out. But, don’t worry! A robust marketing strategy and some additional creativity in your Boxing Day promotion campaign is enough to knock out the rest of your competitors from the ring.
Boxing Day is exactly the right occasion to rope in customers that have pending Christmas shopping lists, are waiting for the best deals to make big purchases, or are simply looking to treat themselves (with gifts they really wanted during the holidays). Oh, and a great way to promote your products and services.
1. The Gift Of Gift Certificates
Sending out Boxing Day gift certificates is one of the best ways to keep your business and promotions on your customer’s radar. We’ve all been there, Christmas is coming closer, time is running out and you haven’t even thought about what to purchase for your friends and family. That’s where gift certificates come in handy.
Let your customers know that you’ve got their back. Offer gift certificates which your customers can send to whoever they’re struggling to (or forgot to) purchase gifts for. Lay out the process easily for your customers with clear messaging as to how gift certificates can be availed. Remember to highlight the biggest advantage – their loved ones can pick out their own gifts through the vouchers!
Just make sure that your gift certificates follow your brand’s colors and aesthetic, making it easier for your customers to recall. There are several online gift certificate templates available here for you to choose from and customize according to your brand.
2. Be Relevant To Your Customers
Go the extra mile to truly understand your customers at this point of the holiday season. It may be that your customers are looking for products or services that align with their new year’s resolutions. Having relevant messaging that makes it easy for customers to relate to your business goes a long way in building credibility and boosting sales for your brand.
It would be helpful to do some research in figuring out your customers goals at this time of the year. Consider running a poll or an online discussion with your customers via social media by inviting them to share their new year’s resolutions. Use the results to align your marketing content with the products and services you want to push.
For example, your customers may state fitness and health as one of their new year goals. Use messaging along the lines of “Kickstart your fitness journey with these…” or “Start checking off your new year’s resolutions and try…”. You can then add products that are most relevant to the goals your audience shares with you!
Adapting to what your customers may be looking for this Boxing Day is simpler than it seems. Help your customers figure out how to make the most of your Boxing Day sale by simply showing them. This can be done by explaining how to pair popular products or showcase hot selling items to help your customers decide their purchases.
Research suggests that going the extra mile to adapt to your audience’s needs and build a positive relationship through gestures like these is always a success. Plus, it sends out a strong signal that you truly care about their interests and are dedicated to helping them find what they really need!
3. Offer An Incentive
In a sea of appealing sales and discounts being offered by competitors, how will you make yours stand out? Consider attaching an incentive that gets people to line up outside your store first. This could include a limited time special discount for the first 50 customers or perhaps free shipping for orders placed online.
Moreover, creating a sense of urgency can give your customers the extra push to complete the checkout. This can be done using language such as “limited time only” or “while stocks last” in your marketing messaging. This will encourage customers to take advantage of your offers before they run out.
Additionally, make sure to display the offer clearly in your in-store signage and displays to make it clear to your customers that these offers are available.
4. Partner With Popular Influencers
The holiday season is the perfect time to spread your net wide and take on different forms of marketing strategies. Take out some time to research popular influencers in your areas. Influencers go the extra mile of pointing out great deals for shopping during the holiday season as well as strongly convincing their audiences to follow their recommendations.
Find influencers that align with your brand and reach out to them well in advance. There are several ways of marketing via influencers – this can include sending them a PR box, inviting them to your store, or offering a special discount code to them and their audience. And the best part? You may just attract new customers for your brand.
5. Highlight Your Strengths
Promoting your Boxing Day sale might be tricky to get the hang of at first especially when there are so many businesses out there coming up with innovative promotional strategies. Playing to your strengths is always a great idea. After all, there’s a reason why your customers love your brand.
If you’re a small, local business owner, remember to mention it along with your marketing messaging by encouraging them to support small businesses. If there’s a particular unique selling point you offer, like personalized packaging or offering special gifts within your customers orders, go ahead with highlighting these!
Filming a short video ad talking about your business’s unique features or sharing customer testimonials about their experience with your brand is a great way to start. Add a personal touch in your marketing material by inviting your employees to take people through a regular day of work. People are more likely to engage with brands they can relate with, and sharing more of what goes on behind the scenes is the perfect way to go about it.
There’s no harm in reminding customers why you’re one of their favorite brands to purchase from, plus, it makes it that much easier for you to stand out from the crowd.
6. Plan Way In Advance
When it comes to rolling out your boxing day marketing campaign, timing is key. There are so many businesses looking to be the first movers in pushing out their marketing plans – start too early and your customers won’t find it relevant, leave it for too late and it may get lost amongst your competitors’ campaigns!
According to our research, starting out your marketing campaign at least 20 days before the actual day is the sweet spot. This is close enough to the holiday for it to be noticed by your customers and gives you ample time to publish content that hypes up your audience for your promotions.
Once you have your campaign content prepped and ready to go in time, you can be sure your Boxing Day promotion will be a breeze!
7. Be Prepared
Boxing Day is one of the busiest shopping days of the year and you want to make sure that you have enough resources on hand to make the experience as smooth as possible for your customers.
Along with emailing timely reminders for the promotions you are offering, make sure your website can handle the influx of traffic on the day itself. Have a dedicated landing page that makes clear the dates and times of the promotions available. Plus, ensure you have sufficient inventory available to avoid any disappointed customers.
If you’re expecting a lot of footfall at your store, consider hiring extra staff to help customers on the day. This goes a long way in spreading positive word of mouth for your business and increasing recall value for your brand.
Let’s Kickoff Your Boxing Day Campaign !
There you have it. These are only some of the ways of how you can make your Boxing Day promotion strategy be a real knockout. You may find some of these to be more relevant to your business as compared to others, however, trying out a new strategy this time around may just surprise you with the results.
The key is to make you make a plan as early as possible so it’s ready for you to roll out in line with your holiday marketing. If anything, have fun with your promotional strategy to give your business the best shot at winning this Boxing Day!