The world is full of unpredictable circumstances. Though we may not think about it consciously, we are always thinking about our safety. It is why we put on seat belts to drive or put on extra layers of clothes when we head outside in the winter. Looking after our well-being is so ingrained in our daily routine that it is easy to overlook the importance of safety and security.
As a business owner, you are primarily concerned with the future of your brand. Since the world is unpredictable, your business could face numerous risks that threaten its existence. Taking steps to mitigate those risks can ensure a future for the business.
The key to achieving this objective is focusing on safety and security. This is necessary not only for your business operations, but for your employees and customers as well.
Here are a few ways to improve security and safety within your business.
Must Read: 5 Tactics To Ensure Enterprise Application Security In A Complex Ecosystem
1. Surveillance System
If you have employees or customers that use a physical space, then you have a responsibility to care for them within that space. It could be an office building, a store, or even a warehouse.
Sometimes, deterrents can work to prevent incidents that may hurt the business such as theft or harassment of employees/customers. Surveillance cameras in strategic areas can discourage would-be violators of common safety rules.
Additionally, if you have cameras recording certain areas of the property, the footage could be used to catch any perpetrators of these issues. To protect the safety of building occupants and the products you sell, surveillance cameras can serve an important purpose.
2. Restricted Access
In the modern world, so much data is contained on digital technologies. You probably use computers in your office or store for a variety of reasons.
Perhaps you even have remote employees who access applications through the Internet to perform certain tasks. Protecting all this data, whether it is generated by the business itself or customers, is crucial if you want to preserve the brand’s future.
Restricted access measures can reduce the chances of data being stolen by the wrong people. If you compromise personal customer data, then trust in the brand will erode and threaten the future of the company. Restricting access to only the necessary parties, and adding additional password restrictions, will better secure your data.
3. Cybersecurity Measures
Taking your online security even further is important if your business relies heavily on computers. Sometimes, it is necessary to consider the expertise of a cybersecurity professional and the insight they can provide about best practices to implement.
GSI’s vCISO services, which stands for virtual Chief Information Security Officer, can help your business strengthen its defenses against cybersecurity threats without having to expend a lot of resources on hiring in-house personnel.
This professional can provide you with the tools needed to protect your specific business from these online threats. With stronger security, your business will be safer from threats that could have financial and/or brand perception consequences.
4. RFID System
When you sell physical merchandise in a store, it is easy to lose track of inventory as your business grows. It is important that you have a good system for tracking inventory and sales so that it is easier to maintain your revenue goals.
Additionally, theft is becoming an even bigger problem for stores across the United States. A radio frequency identification system (RFID) uses tags and readers to track merchandise that is scanned during checkout, allowing it to leave the premises without setting off alerts.
If a product’s tag has not been scanned, it will alert your employees when the tag exits the store. An RFID system can help cut down on theft attempts, as many thieves will avoid stealing if they think they will be caught. Plus, this tool will help you keep better track of your inventory.
5. Cloud Computing
Security, particularly online, can be difficult when you use a lot of different applications. The more tools you use, the more channels there are for hackers or phishers to access data through.
Migrating to the cloud can make security easier because all your applications are in one place. That means the security on the server network you use can protect a wider swath of online data.
Cloud computing has many other benefits as well, such as providing a better platform and technology for hybrid work solutions.
6. Consumers and Employees Trust Safer, More Secure Brands
Why worry about security and safety so much for your business? Because you want people to trust the brand. An unsecured business is not attractive to job-seekers who want to be taken care of.
Similarly, if a company has a bad record of protecting data or securing their store property, customers may look for less risky alternatives. Prioritizing security and safety within your business can lead to growth and longevity for the company.
