Competitors of Dollar General (2022 Gross Worth)

Competitors of Dollar General in 2022

Dollar General has over 14,000 locations across the US. It is one of the great extreme value businesses that generated $27.754 billion in 2020. But who can compete with it? 

Keep reading to learn about Dollar General’s top 11 competitors in the US. 

Competitors of Dollar General in 2022

Dollar General has a few competitors in 2022. These include Family Dollar, Dollar Tree, 99 Cents Only Stores, Walmart, and Target. These stores compete with Dollar General to provide high-quality items to customers. They also have locations throughout the US. Other than that, warehouse retailers such as Costco compete with Dollar General to supply bulk purchases at affordable costs.

Continue reading if you want to learn more about Dollar General’s rivals, such as how much money they generate in comparison to Dollar General.

Family Dollar

Family Dollar is the main rival of Dollar General since it sells a variety of things for less than $10. If we talk about the shop structure and product assortment, Family Dollar is comparable to Dollar General.

Family Dollar made more than $25.51 billion in revenue in 2020. There are over 7,800 Family Dollar shop locations throughout the US, with nearly as much income as around half of the DG stores.

Dollar Tree

Dollar Tree is a direct rival of Dollar General. Almost everything in Dollar Tree is $1, with some items costing as much as $1.50.

Dollar Tree also sells a variety of household items, including:

  • Personal hygiene products
  • Pet supplies
  • Books
  • Toys
  • Games
  • Kitchen accessories

There are approximately 15,000 Dollar Tree outlets in the US, with a revenue of $23.611 billion in 2020, which puts it behind Dollar General!

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99 Cents Only Stores

Everything in 99 Cents Only Stores is the same as promised; everything is 99 cents. As a result, it’s one of the top Dollar General competitors, offering a wide range of lower-priced goods.

There is a diverse range of things accessible at these stores, including:

  • Home goods
  • Party supplies
  • Home Decor
  • General Merchandise

99 Cents Only Stores produced $2.4 billion in revenue in 2020. With over 400 store locations across the United States, it is popular among extreme bargain customers.

Ross Dress For Less

Ross Dress for Less competes with Dollar General in terms of low-cost clothing and other things such as shoes, home decor, and other items.

Ross Dress for Less has over 1,500 outlets in 40 states, allowing them to produce around $12.5 billion in revenue in 2020.


Target competes with Dollar General because both firms are attempting to attract low-income clients. Having said that, Target sells thousands of products that you need and want at reasonable costs.

Target carries almost everything, including:

  • Groceries
  • Electronics
  • Pet supplies
  • Home Decor
  • Appliances
  • Fashion accessories
  • Shoes
  • Clothing
  • Outdoor furniture

Target has 1,897 shops in the United States and revenue of $93 billion in 2020, making it one of the major retail businesses.

Walmart Competitors


Walmart competes with and provides more variety than Dollar General as one of the top retail places where you can get inexpensive pricing on numerous things.

Walmart sells everything you can think of, including:

  • Clothing
  • Shoes
  • Pet supplies
  • Fashion accessories
  • In-store pharmacy services
  • Health and wellness products
  • Haircare
  • Video games
  • Other electronics

Walmart’s sales from its more than 10,000 shops across the US were $559 billion in 2020.

Five Below

Thousands of goods are available at Five Below locations around the US, including:

  • Clothing items
  • Home Decor
  • Accessories
  • Games

There are over 1,100 Five Below shops around the country. It made $1.847 billion in revenue in 2020.

Big Lots

Big Lots is a formidable rival to Dollar General. For instance, Big Lots has a wide selection of things under $20, including clothing, toys & games, shoes, home decor, and more.

Big Lots also has over 1,400 locations nationally, helping them to make $5.32 billion in 2020.


Costco is a wholesale retail shop with over 571 sites across the United States. Costco is a members-only club. Thus you must pay an annual membership to shop there.

Costco sells a variety of bulk products, including:

  • Food
  • Clothing
  • Shoes
  • Electronics
  • Toys
  • Games
  • Pet supplies

Costco’s sales in 2020 will be $2 billion, making it one of the largest wholesale retail clubs in the country.


Lidl has around 300 locations in the United States and competes with Dollar General for the same budget-conscious client base. Lidl offers a wide range of products, including home goods, small appliances, food, cosmetic products, and much more.

Lidl’s sales in 2020 are expected to be 28.3 billion euros. As a result, it is one of the top retail stores for high-quality items at low rates.

BJ’s Wholesale

BJ’s Wholesale Club has over 200 sites around the US, offering high-quality merchandise at low costs.

BJ’s Wholesale expects to make more than $13 billion in revenue in 2020. 

Is Walmart better than Dollar General?

Dollar General is ranked #335 on the Global Top 1000 Brands list, based on consumer opinion. Their market capitalization is now $48.43 billion. On the other hand, Walmart’s brand is ranked #104 on the Global Top 1000 Brands list, based on customer opinion.

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What is Dollar General’s competitive advantage?

Dollar General can deliver a competitive shopping experience by focusing its efforts on the right audience. Because of the small size of its stores, it also benefits from low operational costs and a long-term expansion strategy.

Does Walmart own Dollar General?

No, Walmart does not now and has never owned Dollar General. Similar to other large grocery chains, private equity companies like Kohlberg, Kravis Roberts & Citigroup hold Dollar General.

What distinguishes Dollar Tree from Dollar General?

By 2022, Dollar Tree will not even be owned by Dollar General. Dollar Tree and Dollar General are completely separate businesses that are rivals in the industry. Despite the diversity, they share a lot of characteristics, such as goods and locations.


Dollar General competes with a number of companies around the US, including direct competitors such as Family Dollar and Dollar Tree. Big Lots, Walmart, and 99 Cents Only Stores are also formidable competitors to Dollar General, giving shoppers hundreds of things at low costs. Furthermore, wholesale retail chains such as BJ’s and Costco compete with Dollar General for discounts and amazing offers on quality merchandise.

Tom Wilson is a professional content writer and researcher with over five years of experience in the industry. With a keen eye for detail and a passion for writing, Tom is committed to delivering exceptional content that exceeds his clients' expectations.

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