Google stated on Wednesday that it would soon begin putting a blue checkmark next to specific senders’ names in Gmail to confirm their identity. Companies that have opted-in to Gmail’s current Brand Indicators for Message Identification (BIMI) feature will automatically receive the new blue checkmarks next to them.
Senders must employ strong authentication and validate their brand logo to display a brand logo as an avatar in emails, per the BIMI functionality, which was launched in 2021. Users can now identify senders who have implemented the BIMI feature by a checkmark indicator. According to Google, this upgrade will make it easier for users to distinguish between messages from actual senders and those from imposters.
The message “the sender of this email has verified” appears when you hover over the blue checkmark next to a sender’s name.
“Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust,” the business stated in a blog post. “This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.”
Blue checkmarks have been in the news for the past few months, mainly due to the Twitter snafu that started when the Elon Musk-owned social network started charging for verification. Twitter officially phased out historical blue checkmarks last week, but a bug earlier this week briefly brought them back if you updated your bio.
Naturally, verification checkmarks aren’t just a Twitter thing. Numerous other digital platforms, including YouTube, Pinterest, TikTok, and many more, offer some verification methods. Meta also offered paid verification checkmarks in March. More recently, LinkedIn introduced verification badges.
Concisely, you’ll start noticing blue checkmarks shortly because Gmail is rolling out the blue verified checkmarks to both Workspace accounts and personal Google accounts.
